Daytona Beach, Florida — NASCAR and GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, educators, and other government service personnel, announced today an official multi-year partnership that strengthens NASCAR’s longstanding commitment to the military and first responder communities.

 

Through this new partnership, GOVX will serve as the Presenting Sponsor and Official Verification Partner of the NASCAR Miltix program, offering discounted race tickets of 15% off or more to NASCAR-owned tracks nationwide. Eligible service members will be able to access this benefit through both NASCAR.com and GOVX.com.

 

First responders and other Americans of service will also be eligible to receive the ticket discount offering through the partnership. With an existing membership of over 9.5M, GOVX will help to amplify NASCAR’s commitment to this deserving community.

 

“Since the inception of our sport, honoring members of the military has been a big piece of the fabric that makes up NASCAR and, in partnership with GOVX, the Miltix program is one of many ways we’re able to do that,” said Michelle Byron, NASCAR Executive Vice President, Chief Partnership and Licensing Officer. “There is nothing better than the at-track NASCAR experience, and thanks to GOVX and the Miltix program, it’s even easier for current and former members of the military to access that experience.”

 

The Official Partnership will also be supported through robust promotion on GOVX.com, GOVX signage at NASCAR tracks throughout the race season, commercial inventory within NASCAR TV broadcasts, and through NASCAR.com and other digital media placements.

 

“Over the decades, NASCAR has shown an unwavering appreciation and dedication to our nation’s heroes, both on the track and off,” said Alan Cole, GOVX CEO. “The opportunity to partner with such a prestigious organization is a privilege, and we look forward to bringing the pulse of America’s racing spirit to the GOVX community.”

 

NASCAR has a long-tenured and deep-seated appreciation for the military through initiatives such as the annual NASCAR Salutes and Troops to the Track programs, a partnership with Honor and Remember and supporting the mission of Sound Off, a nonprofit organization founded to help reduce veteran suicide through free and anonymous mental health support for veterans and service members.

 

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

 

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.

 

GOVX is dedicated to serving those who serve our country and communities – military service members, first responders, law enforcement officers, emergency medical professionals, educators, and other government service personnel. With a customizable suite of solutions, GOVX provides leading brands who share in our mission with a unique opportunity to support this deserving audience. 

 

Through our flagship ecommerce site, GOVX.com, brands can authentically reach a growing community of 9.5M+ members with their own storefront. More than 1K trusted brands currently have a storefront on GOVX.com, offering unbeatable deals to those who serve. With our verification app, GOVX ID, brands can easily enable service member discounts within the checkout flow of their own sites. More than 3K brands currently utilize our GOVX ID technology to honor service members. 

 

By leveraging GOVX marketing services solutions, brands can effectively amplify their products or services within our engaged and exclusive community and reinforce their support for Americans who make a difference. In addition to providing unmatched value to those who serve, GOVX also donates a portion of every order to nonprofits who serve the military and first responder community. To-date we have donated more than $1.5M through our GOVX Gives Back initiative. For more information, visit https://www.govx.com.

 

Daytona Beach, Florida – NASCAR announced today that Craig Stimmel has been hired to lead all sales efforts for the sanctioning body as Senior Vice President and Chief Commercial Officer. In this role, Stimmel will oversee all sales aspects for NASCAR, including premier partner and official partner categories, race entitlements, track partnerships and media sales across owned channels such as Motor Racing Network (MRN) and NASCAR Digital Media. He will also work closely with NASCAR’s media partners, teams, and non-NASCAR tracks to cultivate commercial opportunities across the entire NASCAR ecosystem.

 

Stimmel comes to NASCAR with a wealth of experience from the property, media and consumer side of the business, having led global sales & partnerships for the WWE and a similar role at Snapchat. Prior to that, he also held a leadership role on the brand marketing side at Procter & Gamble. Most recently, Stimmel was Senior Vice President of Commercial for the Las Vegas Grand Prix.

 

“Craig’s proven track record of driving results and building billion-dollar brands in a multi-faceted environment like ours was one of several reasons why we felt he was an excellent fit for this role,” said Brian Herbst, NASCAR Executive Vice President, Chief Media and Revenue Officer. “NASCAR has the most brand-loyal fans and many of the most recognized sponsorships in professional sports, and Craig brings all the acumen to build upon our roster of tremendous partners and continue to deepen the engagement with our fans.”

 

“In recent years, NASCAR has taken some impressive and successful steps to grow the sport, authentically tell the brand story and build momentum for the future,” said Stimmel. “When you combine those factors with all the ways small and large brands alike can engage fans, new customers or new partners, it makes this opportunity extremely desirable, and I’m eager to continue building on the foundation already in place.”

 

Stimmel, who officially begins the new role today, will be based in NASCAR’s New York office and will manage employees across more than 20 office and race-track locations across the country. He will report to EVP, Chief Media & Revenue Officer, Brian Herbst.

 

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). 

 

The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

 

For more information visit www.NASCAR.com and www.IMSA.com

 

Indianapolis, Indiana – TAG Heuer – the renowned Swiss Luxury watchmaker and motorsports sponsorship pioneer – has renewed its longstanding, multiyear partnerships with INDYCAR and Indianapolis Motor Speedway. A whirlwind of speed and thrills, INDYCAR and the mythical Indianapolis 500-Mile Race have brought together fierce legends and adrenaline-seeking fans since 1911.

 

Continuing as the Official Watch and Timekeeper of the NTT INDYCAR SERIES and the Indianapolis 500 presented by Gainbridge, TAG Heuer also will remain a presenting sponsor of the Hulman Terrace Club hospitality suites at the Racing Capital of the World.

 

TAG Heuer started its partnership with INDYCAR in 2014 and with the Indianapolis 500 and IMS in 2004.

 

“With more than 20 years of history at IMS, TAG Heuer is a brand deeply rooted in motorsports and the traditions and values of INDYCAR and the Indy 500,” said Penske Entertainment CEO Mark Miles. “TAG Heuer is an ideal match for the precision and high performance on display at every INDYCAR event, most especially ‘The Greatest Spectacle in Racing.’”

 

During 20 years of partnership, TAG Heuer has released 17 special edition watches in homage to the Indy 500. Adorned with evocative details, such as the Speedway’s iconic Wing and Wheel logo and the Brickyard motif, these unique watches tell the story of drivers’ relentless thirst for victory on the racetrack. Bold new Indy 500 timepieces regularly breathe fresh creativity into this thriving partnership. TAG Heuer will continue to provide a special edition watch to the winning driver and chief mechanic of the Indianapolis 500 and the NTT INDYCAR SERIES champion driver. Fans also can own a piece of racing heritage, as special edition Indy 500 watches are available for purchase.

 

“TAG Heuer is a brand synonymous with racing, and there is no better proving ground to demonstrate our passion and strong heritage in motorsport than at IMS during the Indy 500 with INDYCAR,” TAG Heuer CEO Antoine Pin said. 

 

TAG Heuer branding also will continue to have a strong presence at IMS, including on the highly visible IMS Pagoda and on the retaining wall near the iconic Yard of Bricks start-finish line during the Month of May.

 

The 2025 NTT INDYCAR SERIES season begins Sunday, March 2 with the Firestone Grand Prix of St. Petersburg presented by RP Funding on the Streets of St. Petersburg. The 109th Indianapolis 500 presented by Gainbridge is scheduled for Sunday, May 25. Coverage of all 17 NTT INDYCAR SERIES races will be available on FOX and the INDYCAR Radio Network.

 

 

Daytona Beach, Florida & Austin, Texas – National Association for Stock Car Auto Racing, LLC (“NASCAR”) and FloSports, today announced a multi-year extension of its media partnership that will focus on elevating the nation’s premier grassroots racing events and allow them to invest in the sport of short track racing.

 

The agreement makes FloRacing, FloSports’ dedicated motorsports platform, the essential home of NASCAR Regional Series properties, including: the ARCA Menards Series East & West, NASCAR Whelen Modified Tour™, and NASCAR Advance Auto Parts Weekly Series™. The deal also ensures the Snowball Derby, zMAX CARS Tour, and more prestigious short track racing events will be showcased on FloRacing and supported by a full breadth of content, social, and marketing efforts.

 

Since NASCAR and FloSports joined forces in 2021, interest in short track racing has grown and flourished, paving the way for the renewal. FloRacing covers and distributes a comprehensive collection of more than 1,000 race events annually for motorsport fans of all kinds across dirt, pavement and drag.

 

“Our partnership with FloSports has helped NASCAR to continue our unparalleled investment into grassroots racing – the foundation of our sport,” said NASCAR EVP, Chief Venue & Racing Innovation Officer Ben Kennedy. “We look forward to delivering fans the best in short track racing, but also to re-investing in the grassroots community to keep stock car racing thriving.”

 

“NASCAR is the number one name in motorsports and an unbelievable partner that cares about short track racing,” said Mark Floreani, Co-Founder and CEO of FloSports. “This agreement will allow us to work alongside NASCAR to provide our customers with more marquee events and series throughout the year, ensuring that a FloRacing subscription is the best value in all of motorsports.” 

 

Short track racing will be on full display this weekend as Florence Motor Speedway hosts more than 50 cars, including the No. 8 car of Dale Earnhardt Jr. in the South Carolina 400. To watch and gain access to more than 1,000 races annually, please visit https://floracing.com.

 

The National Association for Stock Car Auto Racing, LLC (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Craftsman Truck Series™), four international series (NASCAR Brasil Series™, NASCAR Canada Series™, NASCAR Mexico Series™, NASCAR Whelen Euro Series™), four regional series (ARCA Menards Series™, ARCA Menards Series East & West™ and the NASCAR Whelen Modified Tour™) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series™). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

 

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.

 

Founded in 2006, FloSports is a global independent sports media company delivering live events, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the top destinations for avid fans seeking comprehensive live and on-demand access for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports, and more. Strategic partnerships with NASCAR, USA Wrestling, ECHL, Tour de France, top NCAA Conferences, and others, fuel more than 24,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.