TAG Heuer has returned as a partner for both the IndyCar Series and the Indianapolis Motor Speedway.
By: Indianapolis Motor Speed Way
December 2, 2024

Indianapolis, Indiana – TAG Heuer – the renowned Swiss Luxury watchmaker and motorsports sponsorship pioneer – has renewed its longstanding, multiyear partnerships with INDYCAR and Indianapolis Motor Speedway. A whirlwind of speed and thrills, INDYCAR and the mythical Indianapolis 500-Mile Race have brought together fierce legends and adrenaline-seeking fans since 1911.
 
Continuing as the Official Watch and Timekeeper of the NTT INDYCAR SERIES and the Indianapolis 500 presented by Gainbridge, TAG Heuer also will remain a presenting sponsor of the Hulman Terrace Club hospitality suites at the Racing Capital of the World.
 
TAG Heuer started its partnership with INDYCAR in 2014 and with the Indianapolis 500 and IMS in 2004.
 
“With more than 20 years of history at IMS, TAG Heuer is a brand deeply rooted in motorsports and the traditions and values of INDYCAR and the Indy 500,” said Penske Entertainment CEO Mark Miles. “TAG Heuer is an ideal match for the precision and high performance on display at every INDYCAR event, most especially ‘The Greatest Spectacle in Racing.’”
 
During 20 years of partnership, TAG Heuer has released 17 special edition watches in homage to the Indy 500. Adorned with evocative details, such as the Speedway’s iconic Wing and Wheel logo and the Brickyard motif, these unique watches tell the story of drivers’ relentless thirst for victory on the racetrack. Bold new Indy 500 timepieces regularly breathe fresh creativity into this thriving partnership. TAG Heuer will continue to provide a special edition watch to the winning driver and chief mechanic of the Indianapolis 500 and the NTT INDYCAR SERIES champion driver. Fans also can own a piece of racing heritage, as special edition Indy 500 watches are available for purchase.
 
“TAG Heuer is a brand synonymous with racing, and there is no better proving ground to demonstrate our passion and strong heritage in motorsport than at IMS during the Indy 500 with INDYCAR,” TAG Heuer CEO Antoine Pin said. 
 
TAG Heuer branding also will continue to have a strong presence at IMS, including on the highly visible IMS Pagoda and on the retaining wall near the iconic Yard of Bricks start-finish line during the Month of May.
 
The 2025 NTT INDYCAR SERIES season begins Sunday, March 2 with the Firestone Grand Prix of St. Petersburg presented by RP Funding on the Streets of St. Petersburg. The 109th Indianapolis 500 presented by Gainbridge is scheduled for Sunday, May 25. Coverage of all 17 NTT INDYCAR SERIES races will be available on FOX and the INDYCAR Radio Network.
 
 
Stimmel Fills Role That Will Deliver Exceptional Brand Value at Multiple Entry Points Throughout America’s Top Motorsport.
By: NASCAR
December 2, 2024

Daytona Beach, Florida – NASCAR announced today that Craig Stimmel has been hired to lead all sales efforts for the sanctioning body as Senior Vice President and Chief Commercial Officer. In this role, Stimmel will oversee all sales aspects for NASCAR, including premier partner and official partner categories, race entitlements, track partnerships and media sales across owned channels such as Motor Racing Network (MRN) and NASCAR Digital Media. He will also work closely with NASCAR’s media partners, teams, and non-NASCAR tracks to cultivate commercial opportunities across the entire NASCAR ecosystem.
 
Stimmel comes to NASCAR with a wealth of experience from the property, media and consumer side of the business, having led global sales & partnerships for the WWE and a similar role at Snapchat. Prior to that, he also held a leadership role on the brand marketing side at Procter & Gamble. Most recently, Stimmel was Senior Vice President of Commercial for the Las Vegas Grand Prix.
 
“Craig’s proven track record of driving results and building billion-dollar brands in a multi-faceted environment like ours was one of several reasons why we felt he was an excellent fit for this role,” said Brian Herbst, NASCAR Executive Vice President, Chief Media and Revenue Officer. “NASCAR has the most brand-loyal fans and many of the most recognized sponsorships in professional sports, and Craig brings all the acumen to build upon our roster of tremendous partners and continue to deepen the engagement with our fans.”
 
“In recent years, NASCAR has taken some impressive and successful steps to grow the sport, authentically tell the brand story and build momentum for the future,” said Stimmel. “When you combine those factors with all the ways small and large brands alike can engage fans, new customers or new partners, it makes this opportunity extremely desirable, and I’m eager to continue building on the foundation already in place.”
 
Stimmel, who officially begins the new role today, will be based in NASCAR’s New York office and will manage employees across more than 20 office and race-track locations across the country. He will report to EVP, Chief Media & Revenue Officer, Brian Herbst.
 
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). 
 
The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
 
For more information visit www.NASCAR.com and www.IMSA.com
 
Ambitious INDYCAR Growth Agenda Rolls Forward.
By: IndyCar
November 14, 2024

Indianapolis/Long Beach, California – Penske Entertainment announced today the newest member of its growing event portfolio, confirming the acquisition of the Grand Prix Association of Long Beach, LLC, from longtime owner Gerald R. Forsythe. The association administers the Acura Grand Prix of Long Beach, the longest-running major street circuit race in North America. The purchase is expected to provide significant investment for the marquee NTT INDYCAR SERIES race, to further enhance this can’t-miss celebration of speed and Southern California motorsport culture for years to come.
 
This upcoming year marks the 50th edition of the Grand Prix of Long Beach, with special programming planned to mark the occasion. The race will return to network television, with FOX set to broadcast the event Sunday, April 13.
 
“We’re incredibly proud to be the new stewards of this cherished and iconic event,” said Roger Penske. “This is the most historic and prestigious street circuit race in North America, and we’re excited to work with Jim Michaelian and his great team in Long Beach to ensure continued success and growth over the long term. This race and its loyal fans matter so much to everyone across the INDYCAR community, and we’re looking forward to a very special 50th anniversary celebration this April, as well.”
 
“As we prepare to celebrate a truly remarkable milestone, the 50th anniversary of this amazing event, it’s fitting that we have such exciting and important news to share about its future,” said Acura Grand Prix of Long Beach President & CEO Jim Michaelian. “Roger and the team at Penske Entertainment understand the special history and unique qualities that give us such a strong foundation and will be ideal partners as we continue to deliver an exceptional race weekend for our fans moving forward. I also want to acknowledge the significant contribution that the previous owners, Jerry Forsythe and the late Kevin Kalkhoven, made to the success of our event over the past 19 years.”
 
As an acclaimed and highly attended annual event located in the nation’s entertainment capital, the Acura Grand Prix of Long Beach is a premier race weekend for the NTT INDYCAR SERIES. Working alongside the Acura Grand Prix of Long Beach team, Penske Entertainment plans to invest in bolstering and enhancing the experience for race fans, sponsors and hospitality customers.
 
“This is a major race weekend, not just on our calendar but across the motorsport landscape,” Penske Entertainment President & CEO Mark Miles said. “We’re committed to preserving the core attributes that make it best in class while also working on some exciting and bold initiatives to make its future even bigger and brighter.”
 
The three-day weekend regularly attracts crowds of over 190,000 people to its 1.968-mile racecourse surrounding the Long Beach Convention & Entertainment Center. The 2024 edition featured a supercharged atmosphere, which included the largest attendance in the modern INDYCAR era. The event brings global attention and positive economic impact to its home city, while also maintaining a charitable organization – the Grand Prix Foundation of Long Beach – which has donated more than $4.2 million to those in need within the Long Beach community.
 
“The Grand Prix is an incredibly vital and vibrant asset for our community and an annual event that drives commerce, attracts tourism and elevates cultural connectivity across our city,” said Long Beach Mayor Rex Richardson. “Penske Entertainment will be a committed and energetic partner for the future that seeks to preserve and enhance this event’s rich history and strong legacy. We’re looking forward to a great working relationship that benefits everyone who calls Long Beach home.”
 
As part of today’s announcement, Penske Entertainment and the Acura Grand Prix of Long Beach released a special video, narrated by former Indy 500 Honorary Starter and acclaimed actor Milo Ventimiglia. You can watch here.
 
Today’s news marks the continuation of an ambitious and productive period for Penske Entertainment, which owns and manages INDYCAR and the NTT INDYCAR SERIES. In September, the organization announced the establishment of the first charter system in INDYCAR’s history, providing NTT INDYCAR SERIES owners meaningful and enhanced value across their entries. In October, Penske Entertainment unveiled the INDYCAR Grand Prix of Arlington, powered through a first-of-its-kind joint venture with the Dallas Cowboys and Texas Rangers.
 
The NTT INDYCAR SERIES is North America’s premier open-wheel racing series, featuring an international field of the world's most versatile drivers who compete on superspeedways, short ovals, street circuits and permanent road courses across the United States and Canada. Beginning in 2025, FOX Sports will be the exclusive home of all INDYCAR action, providing a network broadcast via FOX of all 17 NTT INDYCAR SERIES races. The NTT INDYCAR SERIES is the only premier motorsport series in the U.S. to broadcast every race on network television.
 
Partnership Reinforces NASCAR and FloSports investment in grassroots racing with NASCAR Whelen Modified Tour, ARCA East and West, zMAX CARS Tour, Snowball Derby, and more premier short track racing events streamed exclusively on FloRacing.
By: NASCAR
November 21, 2024

Daytona Beach, Florida & Austin, Texas – National Association for Stock Car Auto Racing, LLC (“NASCAR”) and FloSports, today announced a multi-year extension of its media partnership that will focus on elevating the nation’s premier grassroots racing events and allow them to invest in the sport of short track racing.
 
The agreement makes FloRacing, FloSports’ dedicated motorsports platform, the essential home of NASCAR Regional Series properties, including: the ARCA Menards Series East & West, NASCAR Whelen Modified Tour™, and NASCAR Advance Auto Parts Weekly Series™. The deal also ensures the Snowball Derby, zMAX CARS Tour, and more prestigious short track racing events will be showcased on FloRacing and supported by a full breadth of content, social, and marketing efforts.
 
Since NASCAR and FloSports joined forces in 2021, interest in short track racing has grown and flourished, paving the way for the renewal. FloRacing covers and distributes a comprehensive collection of more than 1,000 race events annually for motorsport fans of all kinds across dirt, pavement and drag.
 
“Our partnership with FloSports has helped NASCAR to continue our unparalleled investment into grassroots racing – the foundation of our sport,” said NASCAR EVP, Chief Venue & Racing Innovation Officer Ben Kennedy. “We look forward to delivering fans the best in short track racing, but also to re-investing in the grassroots community to keep stock car racing thriving.”
 
“NASCAR is the number one name in motorsports and an unbelievable partner that cares about short track racing,” said Mark Floreani, Co-Founder and CEO of FloSports. “This agreement will allow us to work alongside NASCAR to provide our customers with more marquee events and series throughout the year, ensuring that a FloRacing subscription is the best value in all of motorsports.” 
 
Short track racing will be on full display this weekend as Florence Motor Speedway hosts more than 50 cars, including the No. 8 car of Dale Earnhardt Jr. in the South Carolina 400. To watch and gain access to more than 1,000 races annually, please visit https://floracing.com.
 
About NASCAR
The National Association for Stock Car Auto Racing, LLC (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Craftsman Truck Series™), four international series (NASCAR Brasil Series™, NASCAR Canada Series™, NASCAR Mexico Series™, NASCAR Whelen Euro Series™), four regional series (ARCA Menards Series™, ARCA Menards Series East & West™ and the NASCAR Whelen Modified Tour™) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series™). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
 
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
 
About FloSports
Founded in 2006, FloSports is a global independent sports media company delivering live events, award winning original content, always-on social experiences, and comprehensive sports data solutions to passionate and underserved sports communities interested in more than 25 different sports. Its portfolio includes the top destinations for avid fans seeking comprehensive live and on-demand access for the sports they love: motorsports (FloRacing), hockey (FloHockey), wrestling (FloWrestling), Jiu-Jitsu (FloGrappling), Track & Field (FloTrack and MileSplit), cheer (FloCheer and Varsity), a variety of NCAA sports, and more. Strategic partnerships with NASCAR, USA Wrestling, ECHL, Tour de France, top NCAA Conferences, and others, fuel more than 24,000 live events streamed annually across the globe and accessed via monthly or annual subscriptions. For more information, please visit: flosports.tv.
 
Kit Kat will be the official chocolate bar of Formula 1.
By: Formula1.com
November 11, 2024

The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1. It will then expand across the world throughout 2026. Formula 1 enthusiasts can look forward to consumer activations, promotional prizes and immersive fan zones at select Grands Prix, with trackside branding, and cheerful, light-hearted content.
 
Bringing its iconic “Have a Break, Have a KitKat®” message to Formula 1, the partnership champions the importance of taking a moment to pause, and unites two diverse global fanbases in an innovative collaboration. Both brands are dedicated to elevating the fan experience by combining the excitement of world-class racing with the renowned sense of humour of KitKat and tradition of sharing breaks.
 
Emily Prazer, Chief Commercial Officer at Formula 1, said:
“We’re delighted to have such a globally recognised and fun brand as KitKat joining us as a partner. They’re universally loved, and we can’t wait to see the fantastic experiences they’ll be bringing to our fans at the track and the new audiences they’ll introduce to the sport.”
 
Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at Nestlé, said:
“Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger audiences. With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. We’re excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world.”
 
More details on the new partnership will be released in due course.