Company will unveil new product line and NASCAR car sponsorship

Toronto, Ontario – Last year, Johnsonville Sausage made a big impression on everyone who attended the inaugural Motorama Custom Car & Motorsports Expo Presented by Mothers.

The company was the sponsor of The Johnsonville Stage, where all of the show’s awards presentations and discussion panels took place. In addition to that, Johnsonville had a large booth adjacent to the stage, from which they distributed sausage samples, displayed Adam Martin’s NASCAR stock car and hosted celebrity guest Courtney Hansen for several autograph sessions.

Motorama returns to The International Centre March 11, 12 & 13, across from Toronto’s Pearson Airport. Also returning for the second year will be The Johnsonville Stage. The location will be a constant hive of activity for all three days of the show, providing a fan-friendly platform for celebrity interviews, panel discussions, autograph sessions and award presentations.

And mere steps away from the stage, the Johnsonville Sausages booth will again be offering discount coupons and samples of the #1 sausage brand in Canada, as well as hosting ‘meet & greet’ sessions with drivers and Motorama celebrities.

“Car enthusiasts and race fans align well with Johnsonville’s target consumer. We love being part of consumers outdoor grilling experiences as they share good times with friends and family” stated Brad Martin, Managing Director Canada for Johnsonville Sausage. “A show like Motorama is a great opportunity to connect directly with race fans, sample our product and listen as they share their grilling experiences.”

With a smirk, Martin then offered a “little teaser,” revealing that the Johnsonville display at Motorama will also be the site of two unveilings. The first reveal will be the Canadian debut of a new Johnsonville product line, while the second will be plainly obvious, as Johnsonville introduces the newest entry in the NASCAR Pinty’s Series; Canada’s top stock car tour.

“We’re very proud to be a part of the Motorama show, and we’re excited to be, again this year, sponsoring The Johnsonville Stage,” concluded Martin. “There will be a lot of excitement in the air as everyone prepares for the upcoming season, and we’re very pleased to be given the opportunity to share in that excitement.”

Speaking on behalf of Motorama, Mike Galipeau said, “Johnsonville is a great supporter of Canadian motorsports and we’re honoured that they’re returning as the sponsor of The Johnsonville Stage, where so many important events will once again take place. Between the stage and the adjacent Johnsonville booth – and the ‘sampling’ and unveilings that are scheduled to take place there – Johnsonville is going ‘over and above’ to connect with Motorama showgoers.”

The schedule of events for the Johnsonville Stage – including times and participants for the celebrity Q&As, autographs sessions, media announcements, discussion panels, awards presentations and other events – will be published in the weeks leading up to the show at www.MotoramaShow.com.

ABOUT JOHNSONVILLE SAUSAGE: Founded in 1945 by Ralph F. and Alice Stayer, Johnsonville is the most popular brand of sausage in the United States and is available in 30 other countries, including Canada. The company’s headquarters are in Sheboygan Falls, Wisconsin. Their award winning product lines include Brats, Italian, Smoked, Breakfast and Snack Sausages. More information about Johnsonville products and recipes featuring their products can be found at www.johnsonville.com.

ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The second annual Motorama Custom Car & Motorsports Expo Presented by Mothers takes place March 11, 12 & 13, 2016 at The International Centre, adjacent to Toronto’s Pearson International Airport. With a footprint of almost 300,000 square feet, the show will be Canada’s biggest late-winter celebration of automobiles and motorsports. Announced celebrity guests, so far, include Steve Darnell (Vegas Rat Rods / Welderup), Billy Gibbons (ZZ Top), Jimmy Shine (So-Cal Speed Shop / Jimmy Shine Work Shop) and Jeff Lutz (Street Outlaws / Lutz Race Cars). For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.MotoramaShow.com.

DATE: March 11, 12 & 13, 2016 • VENUE: International Centre (Toronto) • WEB: MotoramaShow.com • TWITTER: @MotoramaShow