‘P.I.’ is Eastern Canada’s Leading Retailer of High Performance Auto Parts

Toronto, Ontario - Following a positive experience at last year’s Motorama Custom Car & Motorsports Expo, Performance Improvements – Eastern Canada’s leading retailer of high performance auto parts – is returning to the show next March to connect, once again, with current and potential customers who share their passion for cars.

According to founder Bob McJannett, the Performance Improvements booth will feature their Project 33 Factory Five ‘33 Ford built by Art Hagner’s students from Brampton, Ontario’s Judith Nyman Secondary School and a wide assortment of products to engage automotive and racing enthusiasts who attend the show. The 2016 edition of the Motorama Custom Car & Motorsports Expo takes place March 11, 12 & 13 at The International Centre, across from Toronto’s Pearson International Airport.

“We were very pleased with the attention we got last year at the Motorama show,” said McJannett. “There was a lot of foot traffic… lots of people stopping to talk… and there was a lot of interest in our products.”

With retail outlets in Etobicoke, Barrie, Brampton, Hamilton, Oshawa and Pierrefonds, Quebec, Performance Improvements Speed Shops are stocked with products from more than 650 suppliers and offer the country’s widest array of performance parts and accessories, designed specifically for virtually every domestic and import car model. Although the Canadian market is P.I.’s main focus, the company also ships throughout North America and around the world.

According to McJannett, Performance Improvements is still thriving – in its 52nd year in business – because the company has been able to “keep up with the times, adapting to changes and catering to our customers’ needs and wants.”

McJannett continued, “The market has changed dramatically since we opened our doors. In the past, someone would walk in and tell us he wanted another 100 horsepower out of his car. We’d sell him a new carburetor, a new manifold and some headers, and it would cost him about $1,500 dollars. Now, the same customer walks in with the same request… and we sell him a computer module that he can install under his dash that gets the same results… at about a third of the cost.”

With products aimed at veteran and novice hobbyists, Performance Improvements is a family-owned business that offers a personal touch. Bob, along with his sons Andy and Rob and several expert members of P.I.’s staff, will be on hand throughout the show.

“We always like to bring the newest products to the show,” continued McJannett. “We’ll have a good cross-section of products, the newest releases in terms of electronics and computers, plus the standard performance add-ons. We’ll be there to put our brand out there, ‘talk cars,’ and to let everyone know what we can offer them. The market keeps changing, and a show like Motorama lets us show that we are keeping up.”

ABOUT PERFORMANCE IMPROVEMENTS: From humble beginnings in 1964, Performance Improvements has grown into Eastern Canada’s leading retailer of high performance auto parts and accessories. From its new 22,000 square foot headquarters in Etobicoke, ON, and its six outlets spread across Ontario and Quebec, Performance Improvements supplies customers across the country and throughout the world With over 650 suppliers offering bumper-to-bumper parts and accessories for most models of domestic and imported cars, Performance Improvements proudly states that “we can’t fix your car, but was CAN make it better!” To locate a Performance Improvements store, or to view an on-line list of products and resources, visit their website www.performanceimprovements.com, or call their head offices at (416) 259-9656.

ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The second annual Motorama Custom Car & Motorsports Expo takes place March 11, 12 & 13, 2016 at Toronto’s International Centre, adjacent to Toronto’s Pearson International Airport. With a footprint of almost 300,000 square feet, the show will be Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.MotoramaShow.com.

DATE: March 11, 12 & 13, 2016 • VENUE: International Centre (Toronto) • WEB: MotoramaShow.com • TWITTER: @MotoramaShow