Burlington, Ontario — REV TV CANADA'S MOTORSPORTS & MOTORING DESTINATION 24/7 is excited to announce that the 2024 racing season starts this weekend with all twenty-four hours of the Rolex 24 at Daytona, which is the first stop of the IMSA WeatherTech SportsCar Championship, and the first of well over a hundred live races that will be broadcast on the channel.

 

The racing season kicks off with the 62nd running of the Rolex 24 at Daytona, which will feature a packed 60-car grid across four classes. Top brands like Acura, Aston Martin, BMW, Cadillac, Corvette, Ferrari, Ford, Lamborghini, Lexus, McLaren, Mercedes, and Porsche, will battle it out over 24 hours to see who will win one of the crown jewels of racing.

 

“We are pleased to once again start the racing season off with one of the world’s greatest races from the ‘World Center of Racing’ Daytona Speedway,” said Ed Kanerva, Director of Marketing and Programming at REV TV. “The Rolex 24 is just the beginning of our live racing offerings, with the entirety of the IMSA WeatherTech SportsCar Championship—including the always electrifying stop at Canadian Tire Motorsports Park—presented with limited interruption thanks to our incredible commercial providers.”

 

"It's great to have Leland Industries and WeatherTech Canada onboard for REV TV's flag-to-flag coverage of the Rolex 24 at Daytona along with our other sponsors and advertisers,” said Pat Gonsalves, Account Executive at REV TV. “This promises to be one of the most competitive Rolex 24 events at Daytona and I'm sure fans will be tuning multiple hours to follow the story especially with so many Canadian drivers and teams competing".

 

The Rolex 24 at Daytona begins at 1:35PM ET on Saturday, January 27th until its conclusion twenty-four hours later on Sunday.

 

YOUR MOTORSPORTS & AUTOMOTIVE DESTINATION is available to over 8 million households across Canada and features hundreds of live races from around the world and right here at home. From two-wheels to four and so much more. REV TV showcases all forms of high-octane racing, such as MotoGP, IMSA WeatherTech SportsCar Championship, World Supercross Championship, World Rally Championship, INDY NXT, WorldSBK, along with news coverage such as The Inside Line (F1), Winged Nation (winged sprint cars) and PASMAG’s Tuning 365. We also have a slate of original programming with REV Culture with Todd Lewis that features interviews with motorsports luminaries, All North Racing which focuses on grassroots racing, a slew of how-to and behind-the-scenes programs, and so much more. REV TV is your MOTORSPORTS & AUTOMOTIVE DESTINATION 24/7.