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- Written by Mike Admin
- Category: The Business Of Racing
By: REV TV
January 16, 2025
January 16, 2025
Burlington, Ontario — REV TV, CANADA'S MOTORSPORTS & MOTORING DESTINATION 24/7, announces they have signed a multi-year deal to bring NASCAR to Canadian race fans from coast-to-coast beginning in 2025.
The NASCAR Canada Series — Canada’s only national touring racing series — will be the cornerstone of REV TV’s NASCAR coverage, including live race broadcasts. REV TV plans to build on the successful foundation the NASCAR Canada Series has built and continue the momentum the series has generated with a suite of programming and activations in development.
REV TV will also bring additional NASCAR International Series to Canada for the first time with the NASCAR Euro Series, NASCAR Mexico Series and NASCAR Brasil Series race broadcasts.
NASCAR’s North American offerings will also be strongly represented on REV TV with the ARCA Menards Series, plus a wide variety of ancillary programming and highlights showcasing the world of stock car racing that will receive plenty of airtime as part of this new landmark agreement.
NASCAR racing is synonymous with door-to-door, bumper-to-bumper, hard fought, non-stop action. As NASCAR continues to grow around the world, having REV TV as the partner in Canada is the perfect choice. Race fans can expect additional programming, activations and promotional announcements in the coming days to continue the growth of NASCAR in Canada.
“NASCAR’s arrival marks the next step in the progression of REV TV that began when we launched REV TV in 2020,” said Mike Garrow, CEO of REV TV. “The appeal of NASCAR’s brand of stock car racing is universal, and we can’t wait to show Canadians more NASCAR racing than ever, especially our very own NASCAR Canada Series. We are excited to provide more resources and opportunities to showcase the racing stars of Canada.”
“NASCAR continues to grow on an international level, and the increasing thirst for NASCAR is no different in Canada,” said Alan Labrosse, General Manager of the NASCAR Canada Series. “As the premier motorsport in Canada, REV TV is the perfect place for the NASCAR Canada Series, and we’re excited to begin working hand-in-hand with them to continue to grow the sport and attract new fans.”
“Canada is an incredibly important market for NASCAR, as millions of passionate fans of the sport reside north of the U.S. border,” said Nick Skipper, NASCAR Managing Director of Media Strategy. “In REV TV, we have an innovative broadcast partner focused on motorsports that will allow us to deliver a wide variety of NASCAR programming, including the NASCAR Canada Series, to new and avid fans across the country.”
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- Written by Mike Admin
- Category: The Business Of Racing
By: NASCAR
January 16, 2025
January 16, 2025
REV TV joins as broadcast partner of NASCAR Canada Series
Daytona Beach, Florida – NASCAR announced today multiple media rights deals that bolster its presence in Canada, the sport’s largest international market, highlighted by the expansion of its decades-long partnership with Bell Media.
For the first time, Bell Media will be Canada’s home for all three NASCAR national series as it adds NASCAR Craftsman Truck Series programming to its long-standing NASCAR Cup Series and NASCAR Xfinity Series rights.
Races, as well as associated practice and qualifying sessions will be broadcast across Bell Media’s linear and digital platforms, including CTV, TSN, USA Network and TSN+. Bell Media also secures additional rights to NASCAR Canada Series and ARCA Menards Series events.
REV TV comes on board as the host broadcaster of the NASCAR Canada Series – it will be the exclusive English-language home of all live and/or first-airings, producing all races as well as highlights and other supplemental content around the series. REV TV will also have rights to the full suite of NASCAR international series races, as well as the ARCA Menards Series.
“We’re thrilled to extend our long-running partnership with Bell Media and look forward to bringing REV TV on board,” said Nick Skipper, NASCAR Managing Director, Media Strategy. “Both are top-class partners that will help us best serve our passionate Canadian fan base across all of our racing series and continue to grow the sport in this important market.”
“Our long-standing, successful partnership with NASCAR underscores Bell Media’s dedication to bringing world-class motorsports to Canadian fans – and this season we’re debuting a new place to watch NASCAR with USA Network,” said Shawn Redmond, VP, Bell Media Sports. “With the addition of the NASCAR Craftsman Truck Series bringing even more dynamic content to our platforms, we’ll continue to showcase the energy and intensity of NASCAR to our passionate fans all season long.”
"As Canada's home for motorsports and motoring, we are thrilled to have Canada's premier motorsports series, the NASCAR Canada Series, as a part of our diverse programming lineup," said Mike Garrow, CEO of REV TV. "We are eager to present Canadian fans their homegrown heroes in new and exciting ways, alongside NASCAR's other global series from Mexico, Brazil and Europe. REV TV will also be the home of the ARCA Menards Series where stock car stars of tomorrow will shine today,” he added.
The NASCAR Cup Series kicks off its season with the Cook Out Clash at Bowman Gray, Sunday, Feb. 2 at 8 p.m. ET, and the DAYTONA 500, Sunday, Feb. 16 at 2:30 p.m. ET.
The NASCAR Canada Series begins its season at Canadian Tire Motorsport Park (Bowmanville, ON), Sunday, May 18 at 2 p.m. ET.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series).
The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
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- Written by Mike Admin
- Category: The Business Of Racing
By: FEL Motorsports
December 13, 2024
December 13, 2024
St Catharines, Ontario — FEL Motorsports and Purity Gas announce a partnership extension for three additional seasons. Competitors of the Sports Car Championship Canada (SCCC) and Emzone Radical Cup Canada (RCC) both presented by Michelin will be delighted to read that the highly-favoured NITROCENTER® will return to the FEL Motorsports paddock at every event through 2027.
Beyond maintaining its status as the Official Nitrogen Supplier of the SCCC and Emzone RCC both presented by Michelin, Purity will again provide the $1,200 Nitrokit packages to be given away to one competitor from each series at every event on the 2025 calendar.
In 2024, PGI completed 107 nitrogen cylinder refills for FEL Motorsports competitors. Including 10 Nitrokit giveaways, Purity delivered over $20,000 in value to the FEL Motorsports paddock last season!
“We are delighted to extend our partnership with FEL Motorsports through 2027 as the Official Nitrogen Supplier for the Sports Car Championship Canada and the Emzone Radical Cup Canada both presented by Michelin. We’re proud to align our business with Canada’s premier racing organization, showcasing the most competitive and thrilling racing in the country and we look forward to continuing our support of FEL Motorsports racing teams for years to come,” said Co-founder & Managing Director, Chris Styles.
“We are obviously very excited to extend our partnership with Purity Gas. This once again adds value to all our teams and continues our journey of moving Canadian motorsports forward. We thank Chris Styles and everyone at Purity Gas for their continued confidence in FEL Motorsports,” said FEL Motorsports President Chris Bye.
About Purity Gas Inc.
Purity Gas Inc. is a market-leading industrial gas technology company based in Ancaster Ontario that specializes in the design and engineering of Nitrogen Gas Generation systems. Catering to all industrial nitrogen gas users from family-owned businesses to Fortune 500 companies, Purity Gas enables clients to take complete control of their nitrogen gas supply while reducing operating costs and carbon footprint.
About FEL Motorsports
FEL Motorsports grew out of a deep base of automotive roots from FEL Automotive Learning and Promotion. FEL, the parent company of FEL Motorsports, has over three decades of experience in the automotive event industry working within Canada and the U.S by combining the expertise gained from working with luxury automotive brands with some of Canada’s most experienced motorsport personnel, FEL Motorsports executes premium race event weekends at tracks in Canada. FEL Motorsports is focused on growth and sustainability in the Canadian Motorsports landscape by giving back to its teams through prizing and prize money.
For further information on FEL Motorsports visit felmotorsports.com
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- Written by Mike Admin
- Category: The Business Of Racing
By: NASCAR
January 16, 2025
January 16, 2025
FAST channel to feature classic races, original content, documentaries, the NASCAR Hall of Fame Induction Ceremony, and more
Daytona Beach, Florida – NASCAR announced today it will launch a FAST (Free Ad-Supported Television) Channel called the NASCAR Channel.
The NASCAR Channel goes live with exclusive launch partner Tubi on Wednesday, Jan. 29. Fans can watch NASCAR content 24/7 without a subscription fee or registration.
Programming and content on the NASCAR Channel will include classic races, re-airs of this season’s events, documentaries, NASCAR Studios original content and video podcasts.
Highlights for the launch of the NASCAR Channel include exclusive live coverage of the upcoming NASCAR Hall of Fame Induction Ceremony on Feb. 7 and the Cook Out Madhouse Classic from Bowman Gray Stadium in Winston-Salem, N.C. on Feb. 1. NASCAR will dive into the archive to deliver the best historical races from the Daytona 500 and The Cook Out Clash, while re-airing those 2025 races on a delayed schedule. Fans can also expect timely original content like NASCAR Daily with Shannon Spake and race highlights, as well as fan favorites like Radioactive, Refuse to Lose, and Hall of Fame Biographies.
“I’m excited for the fans,” said John Dahl, NASCAR SVP, Content. “They now have a free, easily-accessed, 24/7 NASCAR destination that not only digs deep into our archives but provides the latest news and original storytelling. As the channel grows, we’ll be adding more and more racing content that we’re confident fans will appreciate. Many NASCAR fans already use Tubi, but we're looking forward to exposing more of them to that great platform too.”
“We’re thrilled to welcome NASCAR fans to Tubi where they’ll soon find the ultimate immersive experience with the first official NASCAR FAST Channel exclusively on our service,” said Samuel Harowitz, SVP of Content Acquisitions and Partnerships at Tubi. “As Tubi’s momentum continues to grow, we are doubling down on providing premium entertainment guided by viewer engagement and fandoms. NASCAR is the perfect addition to our vast content offering and we believe this channel's programming will complement NASCAR's live events which kick off the 2025 season with The Clash and Daytona 500 on FOX."
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series).
The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
About Tubi
Tubi is a global entertainment company dedicated to providing all people access to all the world’s stories. Tubi offers the largest collection of premium on-demand content, including over 275,000 movies and TV episodes and more than 300 exclusive originals. With a passionate fanbase and over 97 million monthly active users, the company is committed to putting viewers first with free, accessible entertainment. Tubi is part of Tubi Media Group, a division of Fox Corporation that oversees the company’s digital businesses.
- Details
- Written by Mike Admin
- Category: The Business Of Racing
By: NASCAR
December 10, 2024
December 10, 2024
Daytona Beach, Florida — NASCAR and GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, educators, and other government service personnel, announced today an official multi-year partnership that strengthens NASCAR’s longstanding commitment to the military and first responder communities.
Through this new partnership, GOVX will serve as the Presenting Sponsor and Official Verification Partner of the NASCAR Miltix program, offering discounted race tickets of 15% off or more to NASCAR-owned tracks nationwide. Eligible service members will be able to access this benefit through both NASCAR.com and GOVX.com.
First responders and other Americans of service will also be eligible to receive the ticket discount offering through the partnership. With an existing membership of over 9.5M, GOVX will help to amplify NASCAR’s commitment to this deserving community.
“Since the inception of our sport, honoring members of the military has been a big piece of the fabric that makes up NASCAR and, in partnership with GOVX, the Miltix program is one of many ways we’re able to do that,” said Michelle Byron, NASCAR Executive Vice President, Chief Partnership and Licensing Officer. “There is nothing better than the at-track NASCAR experience, and thanks to GOVX and the Miltix program, it’s even easier for current and former members of the military to access that experience.”
The Official Partnership will also be supported through robust promotion on GOVX.com, GOVX signage at NASCAR tracks throughout the race season, commercial inventory within NASCAR TV broadcasts, and through NASCAR.com and other digital media placements.
“Over the decades, NASCAR has shown an unwavering appreciation and dedication to our nation’s heroes, both on the track and off,” said Alan Cole, GOVX CEO. “The opportunity to partner with such a prestigious organization is a privilege, and we look forward to bringing the pulse of America’s racing spirit to the GOVX community.”
NASCAR has a long-tenured and deep-seated appreciation for the military through initiatives such as the annual NASCAR Salutes and Troops to the Track programs, a partnership with Honor and Remember and supporting the mission of Sound Off, a nonprofit organization founded to help reduce veteran suicide through free and anonymous mental health support for veterans and service members.
ABOUT NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
ABOUT GOVX
GOVX is dedicated to serving those who serve our country and communities – military service members, first responders, law enforcement officers, emergency medical professionals, educators, and other government service personnel. With a customizable suite of solutions, GOVX provides leading brands who share in our mission with a unique opportunity to support this deserving audience.
Through our flagship ecommerce site, GOVX.com, brands can authentically reach a growing community of 9.5M+ members with their own storefront. More than 1K trusted brands currently have a storefront on GOVX.com, offering unbeatable deals to those who serve. With our verification app, GOVX ID, brands can easily enable service member discounts within the checkout flow of their own sites. More than 3K brands currently utilize our GOVX ID technology to honor service members.
By leveraging GOVX marketing services solutions, brands can effectively amplify their products or services within our engaged and exclusive community and reinforce their support for Americans who make a difference. In addition to providing unmatched value to those who serve, GOVX also donates a portion of every order to nonprofits who serve the military and first responder community. To-date we have donated more than $1.5M through our GOVX Gives Back initiative. For more information, visit https://www.govx.com.