Global Heart Rate Monitor Brand Teams with Canadian Racer

Toronto, Ontario – Luke Chudleigh is proud to unveil a new partnership with Mio, a leader in the field of heart rate monitors for athletes, with the open-wheel race car driver now an ambassador for the Canadian owned brand as part of their dynamic ‘Team Mio’ line-up of athletes.

Mio, whose tagline is ‘Mio – Train with Heart®’, empowers athletes with the tools they need to train smarter and reach their fitness goals. Creating simple, well-designed heart-rate wristbands and watches without chest straps, Mio’s products allows its users to accurately track their fitness and recovery with the goal of improving performance.

Chudleigh, who competes in both the 2015 Eurocup Formula Renault 2.0 Championship and the Formula Renault 2.0 Northern Europeam Cup for Fortec Motorsports, personally utilizes the Mio Fuse as part of his own fitness regime and has been impressed with the capabilities and information it allows him to digest.

The 20-year-old from Milton will sport his Mio this weekend as he returns to competition racing in Round 2 of the Formula Renault 2.0 Northern European Cup at Silverstone International Circuit in the United Kingdom, Friday 22nd – Sunday 24th May. The Ontario racer came away from the opening round last month in Monza with a top-ten finish to his credit and will look to build on that at the famed Formula One™ venue, home of the British Grand Prix and a home outing for the Daventry-based Fortec squad.

“I’m thrilled to be a Mio ambassador and to represent them in motorsport,” stated Chudleigh. “I’ve been wearing my Mio FUSE heart rate monitor around the clock and it’s an unbelievable product. Without a bunch of straps to hoop up and sync, I literally jump straight into the race car and it records my sessions the same way it records and monitors all my gym training.

“For me, this relationship is about supporting Canadian brands. There are some amazing products out there that more Canadians need to be introduced to. I believe I have a vehicle to do that with Mio. The whole team behind the brand is passionate and energized the same way I am with my team at the track. I’m pumped to see where we can grow with each other through the season.”

“As a Canadian company, we’re thrilled to welcome our fellow Canadian, Luke Chudleigh, to our team of Mio Athletes,” said Mary Jane Devine, President of Mio Global. “Luke’s ability to consistently push the envelope and strive for excellence at such a young age is inspirational. He’s a perfect fit for our team. We’re looking forward to joining the exciting world of motorsport with one of the coolest guys on the track.”

Luke Chudleigh wears the Mio FUSE, a heart rate + activity tracker that tracks his heart rate while he drives. It also tracks steps, distance, pace, calories and more.

Mio’s products are available worldwide throughout North America, Europe, Asia and Australia.

Further information on Mio and its heart rate monitor line-up can be found via its official website: www.mioglobal.com / Twitter: @MioGlobal / Instagram: @MioGlobal / Facebook: www.facebook.com/mioglobal

Luke Chudleigh is supported by Chudleigh’s, Adidas, Bôhten, Mio, Sony and PRIME/Wickens Management.

www.lukechudleigh.com / @LukeChudleigh

About Mio:

Mio engineers the most accurate heart rate wearables that don’t require a chest strap. The company empowers athletes with the tools they need to maximize training intensity, recovery, and overall health by tracking heart rate with precision. Mio’s award winning products, ALPHA, LINK, VELO, FUSE and ALPHA 2 are open and connect to third party smartphone fitness apps via Bluetooth Smart 4.0, while other Mio products also connect to ANT+ sport devices, such as Garmin and Suunto GPS watches, bike computers and more, allowing athletes to have their workout their way.  

Chudleigh Partner Links:
Chudleigh's - www.chudleighs.com
Adidas - www.adidas.ca
Bôhten - www.bohten.com
Mio - www.mioglobal.com
SONY - www.sony.ca

Team Link:
Fortec Motorsports: www.fortecmotorsports.com / @FortecM

Series Links:
World Series By Renault: www.worldseriesbyrenault.com / @WSR_Live
Northern European Cup: www.necup.eu / @FR2NEC