Mirabel, Quebec - Allrem Racing, the auto racing division of Allrem Sports and Entertainment is proud to announce the debut of Steve Côté in the upcoming NASCAR Canada Series presented by Evirum and Pinty’s season opener during the Castrol Victoria Day Speedfest at Canadian Tire Motorsport Park on May 17-18-19.

 

Montreal native Steve Côté will be revving up the engines of the Allrem Racing No. 29 car, with none other than his brother, Jonathan Côté, steering the team as Crew Chief. This dynamic duo promises to ignite the tracks with their fiery passion and unyielding determination. Earlier this year, Allrem Racing proudly unveiled Evirum and the Bare Knuckle Fighting Championship (BKFC) as its primary sponsors, symbolizing the beginning of a new collaboration that transcends the traditional boundaries of racing.

 

“We are thrilled for the Allrem Racing Team first ever race. Our racing team, under the leadership of Jonathan Côté, has worked countless hours to get the car ready for this NASCAR Canada season opener. Collaborating with two passionate brothers who embody an unparalleled love for racing, will be an extraordinary experience. They are great ambassadors of the Allrem Racing Program” said newly appointed President of Allrem Sports and Entertainment, Erik de Pokomandy, a veteran in the racing world. “Thanks to the support of our sponsors Evirum and BKFC for making this a reality''.

 

Jonathan Côté, a familiar face in motorsport, brings a wealth of knowledge and experience as Crew Chief, having worked alongside numerous esteemed drivers in the past. Now, he joins forces with his brother, Steve, to conquer new horizons and push the boundaries of racing excellence.

 

The NASCAR Canada Series presented by Evirum and Pinty’s is all set to kick off the excitement on May 17-18-19 at the legendary Canadian Tire Motorsport Park in Bowmanville, Ontario. Get ready to witness history in the making as the Côté brothers and Allrem Racing roar into action together for the first time.

 

The full NASCAR Canada Series presented by Evirum and Pinty’s Schedule can be found here.

 

About Allrem Sports and Entertainment Allrem Sports & Entertainment, a company of Allrem group of companies, is the powerhouse behind all sports and entertainment endeavors within the Allrem group of companies, with a strategic focus on ensuring optimal business development, brand awareness, and marketing opportunities for the entire Allrem group of companies and its partners.

 

Through the collective power of its diverse subsidiaries (Allrem Racing, BKFC, Les Pétroliers du Nord), Allrem Sports & Entertainment delivers unparalleled value to its sponsors and the Allrem group of companies. We provide our partners with business development opportunities, corporate hospitality programs, targeted brand awareness initiatives and innovative sponsorship activations. We ensure that all our partners receive maximum exposure and tangible returns on their investment to meet their objectives. 

 

Learn more at allremsae.com

 

Evirum, part of the Allrem group of companies, is a Canadian residual materials management brokerage offering eco-responsible solutions across North America to minimize environmental impact and promote recycling and other innovative practices. 

 

Evirum is committed to providing companies, events and industries with the best sustainable practices and services. Learn more at evirum.com

 

Bare Knuckle Fighting Championship (BKFC), the World's Fastest Growing Combat Sports Promotion, in which Allrem is a shareholder, is the first entity sanctioned to hold regulated bare-knuckle events in the United States since 1889. BKFC is based in Philadelphia (PA) and headed by President and Founder David Feldman. Learn more at bkfc.com