By: BirelART North America 
June 4 2019 

St-Charles to also oversee dealer network expansion as well as brand development

With the BirelART North America program gaining market share each and every month, the expanding program has added to their staff with the hiring of Raphael St-Charles. Making the move back to North America from Europe, Raphael, son of PSL Karting’s co-owner Stephan St-Charles, will oversee Brand Development, expand the BirelART North America dealer network and be named the Rental Kart Division Director.

“We are excited to have Raphael join our staff,” explained Dominic Labrecque. “Working in Italy at the well known Formula Medicine facility, Raphael has gained experience in the highest level of motorsport and is a key piece to our expanding program.”

As the North American distributor for BirelART, Ricciardo Kart and Freeline products, the younger St-Charles will work with new and existing dealers throughout the continent.

“We have a great brand and our products are second to none,” explained the newest BirelART North America employee. “Our race team is continuing to grow and adding to our results resume as well as our rental kart program is expanding with new and existing tracks using the BirelART line of rental karts for their customers.”

Working on a career in Italy, Raphael St-Charles was working at Formula Medicine, the world-class driver preparation program designed for the world of motorsports. Assisting in the training of some of the world’s top drivers, St-Charles will bring his knowledge and work ethic back to BirelART North America.

“It is a pleasure for me to be part of this wonderful BirelART family,” explained Raphael St-Charles. “I think that with the experience gained overseas, I can bring innovation to PSL and to the BirelART products in North America. With PSL’s continued growth, becoming director of the rental kart division, we will all work towards our common goal of expanding in the karting market.”