NASCAR Canadian Tire Series Team Expands Driver Roster

Toronto, Ontario – Kevin Poitras took the TA2 Trans Am racing circuit by storm during the 2014 season. Driving for Mike Cope Racing, Poitras finished all eleven races, ultimately placing fourth in the series. Now he is looking forward to the opportunity to expand his racing portfolio by joining Canada’s Best Racing Team (CBRT), along with teammates Joey McColm and Erica Thiering.

Poitras grew up around auto racing, however his career took him down a different path before he started racing full-time. His passion and dedication for the environment influenced his decision to create Post Plastics in 2000, a plastic recycling company based out of Toronto, Ontario. Poitras’s addition to the team follows a recent announcement made regarding CBRT’s new partnership with Green Sports Alliance. This makes for the opportune time to introduce a new driver who has personal goals that not only add to, but strengthen CBRT’s vision of creating a more sustainable environment for future generations.

“We are thrilled to welcome Kevin to our roster of top-notch drivers, all of whom share CBRT’s core values and goals,” said Bud Morris, Team Owner. “As a leader in marketing solutions and strategic partnerships, we embrace the opportunity to work with drivers who can use their background and expertise to strengthen our messages to partners, sponsors and fans.”

​Fans can find Kevin on Twitter using @KevinPoitras73

General Manager, Joey McColm, connected with Poitras at a local event last year. “The connection was instantaneous,” said McColm. “Our mutual passion for the environment and racing led to a strong bond, and I knew right away that this was a driver we wanted to represent our team.” The relationship was solidified when Poitras took McColm’s race car around the track at Canadian Tire Motorsport Park late last year. “Within 4 laps, he was posting fast times which shows how adaptable his driving ability is. Kevin’s natural talent behind the wheel is unique, and something we want to support within our team environment,” said McColm.

Poitras will race three races with Canada’s Best Racing Team in the NASCAR Canadian Tire Series. He will also continue racing in the Trans Am Series with a goal of winning the championship this season. Poitras joins his teammates at Canadian Tire Motorsport Park on May 17th, for the first race of the NCATS season. He will also race at Circuit de Trois-Rivieres on August 2nd, and Canadian Tire Motorsport Park on August 30th.

ABOUT CANADA’S BEST RACING TEAM

Canada’s Best Racing Team (CBRT) is a Canadian company established in 2013 that currently fields teams in the NASCAR Canadian Tire Series and Trans Am Series. CBRT is a highly competitive team of professionals who are invested in the cars and drivers they put on the track. Committed to environmental responsibility, CBRT is a pioneer of sustainability in auto racing, while simultaneously promoting excellence, integrity, and loyalty to their fans. As a leader in marketing solutions, CBRT focuses on strategic partnership, activation planning and execution using social engagement strategies and relationship enhancing experiences to strengthen the connection between brands and their customers.